Key objectives

Spell out your event objectives in here like this:

1. X registrations / Y live attendees
2. X% of the registrations come from Target Accounts
3. Y% of registrations come from Target Geography

Or anything else that serves as an event objective and allows to narrow down your promotional efforts

Resources and limitations

Add anything that will guide your promotional efforts and serve as guardrails. For example:

1. Promotion budget max $$$
2. Not allowed to use Y
3. No designer available (I hope not!)

Ideas for promotion split by phase

• Pre-event
• During the event
• Post-event

Template calendar of the promotion activities

Well, you get the idea of how it can look. The table with all activities outlined in chronological order provides a better way to have a holistic view rather than spreadsheets or separate calendars per channel. And I love Notion for the possibility to switch views from a table to a calendar, and filter by type/date and anything else you want.

Ideas for visualization